We explore the ways AI is already being used in PR and how it can bring more value to the industry, rather than acting as a looming danger.

AI has the potential to greatly support the PR and communications (Public Relations) industry in several ways. And in fact, it’s been...

There’s no two ways about it, the world feels heavy. And let’s face it, it has done for a few years now. But as HR and business leaders,...

Whilst the economic dark clouds continue to loom low, and the UK tries to repair its reputation after a tumultuous 2022, we take a look...

PR and Investment - What's the Connection?

Good public relations can be a fantastic asset for your business. But how do you make sure that you are getting the most out of your PR...

Crisis management safeguards an organisation’s reputation when it is under threat. It was developed in answer to the communication...

Marketing is considered an essential sales tool for businesses but not PR. PR has a less tangible reputation, more fluffy less, hard...

Most people lump the two together, but public relations and marketing are two very different beasts. PR is all about building...

Everyone has an opinion on PR. Some love it, some hate it, most are scared of it... Out of the marketing mix, it can be the most...

The past few months have been bizarre. Not really knowing what was going on, how long this weird chapter is going to last (are we sure...

There’s not going to be a magic switch that reboots the world’s economy or bolsters commercial confidence. But as the shutters rise and...

The story so far There’s no doubt the economy has not seen such a radical shake up like the impact of lockdown since the 2008 crash....

What. A. Week/Month/Year. So the world is a crazy place right now. We’re all a little in the dark in terms of what the next steps will be...